To understand our ethics, it is also important to understand our business structure and influence. This helps not only to provide context, but also allows us to compare how our impact measures against our size, and therefore the power we have to wield.

In FY2024, Lush operated in 52 countries across six continents. Of these 52 countries, 27 countries (or ‘markets’) are considered group markets and 25 were partner markets. A group market is wholly owned and operated by Lush whereas Partners are owned by an external business or person who has invested money, time and expertise to develop the Lush brand within their own market. These are controlled and operated by the Partners — following our best practice guidelines — and pay royalties as a percentage of all sales they make in their market, in exchange for using the Lush Brand. We also receive license fees when we open in a new market, or when a market renews their license. These are usually granted for 10 years and some of our Partners are on their third license renewal! We have even seen some succession where the business is now operated by a second generation, for example, our Croatia and Finland Partners are now operated by the sons of the original licensee. If Lush Limited (the Group market) has a share in these Partner businesses, we also enjoy a share of their profits.

We had manufacturing facilities in 6 countries, located in Poole UK, Dusseldorf Germany, Zagreb Croatia, Vancouver and Toronto in Canada, Kanagawa Japan and Sydney Australia. To support these facilities, and ensure our customers receive the freshest possible products, we also have Fresh Kitchens in 12 countries who make our ultra-fresh products such as fresh face masks, fresh cleansers and eye pads among others. Sadly, we made the decision in 2024 to close our German manufacturing facility and de-scale our operations in Vancouver. However, we had 869 permanent shops across the Lush globe, which is 12 more than FY2023, 666 of which were in group markets. We opened our biggest store, Glasgow City, in the UK in March 2024. We also had 48 digital businesses for our customers to order online. Across manufacturing, retail, digital and support teams, we employed 13,614 people in our group markets.

In FY2024 we had a turnover of £690 million for our group markets, but made an EBITDA loss of £6.9 million. EBITDA is the measure of a company’s earnings before interest, taxes, depreciation, and amortisation. We like to use this measurement as it gives us as close as possible indication of the actual underlying performance of our business, before any complex non-cash accounting adjustments are made. You can find more information in our FY2024 Audited Accounts.

CORE PRINCIPLE
No Animal Testing
Lush will never conduct or commission animal tests. Furthermore wewill always choose to buy ingredients from suppliers who do not teston animals. Where there are laws and regulations which make non-animal testing difficult or impossible to achieve, we will challengeand campaign for true cruelty free legislation in all markets.
Between 2020 and 2024, our Non Animal Testing Policy globalcompliance rate for raw material and packaging suppliers hasincreased by 6%, from 86% to 90%.
JOIN THE FIGHT

CORE PRINCIPLE
Lush is a Vegetariancompany
Only vegetarian ingredients will be used in products. We alsocommit to ensuring that there are always some vegan options in our
range.
In FY24, 100% of our products were vegetarian and 95% of ourrange was vegan.
THE IMPACT OF BEING VEGGIE

CORE PRINCIPLE
Company tax policy
We commit to paying the proper amount of tax on time in allcountries where Lush operates. A copy of our current written taxpolicy is available on request.
Accredited by the Fair Tax Foundation since 2015. And first highstreet multinational company in the UK to be awarded the Fair TaxMark.
EVEN TAX HAS IMPACT

ORE PRINCIPLE
Lush is a campaigningcompany
Lush actively campaigns on the issues of human rights, animalprotection and environmental justice. All Lush licensed territories arexpected to campaign at least once a year on one of the core valuethrough their shops and website.
In 2024 alone:
12 Global campaigns£5.7m raised through Charity Pot
CAMPAIGN WITH US!

CORE PRINCIPLE
Fair wages for staff
Lush commits to exceed government minimum standards of staffwages and conditions in all countries in which it operates.
In FY23 and FY24 the real living wage increase in the Uk was over10% each year, resulting in an investment of £10m in the UK alone
READ MORE HERE-3

CORE PRINCIPLE
All Are Welcome, Always
Our statement of intent ‘All are Welcome, Always’ is our guidingprinciple on diversity and inclusion for staff and customers, wherewe hope to always be a place that embraces everyone. Lush willalways aim to employ and promote people on the strength of skillsabilities and potential without prejudice or discrimination of any type.
In 2024 UK&l Community Networks have grown by 28% and welaunched Gender Affirming Care At Work Policy.
COME ON IN

CORE PRINCIPLE
Commitment toTransparency and ExternalAudits
Lush will contract regular third party audits of its Animal TestingPolicy,its ethical and environmental practices, as well as regularbusiness audits.
In total we have carried out 47 supplier visits since July 2023 andalso three human rights impact assessments of high risk supplychains in Egypt, the Dominican Republic and India.
DIVE INTO AUDIT IMPACT

PRINC
A living planet
Lush believes it’s a part of the natural world, therefore its impact -be it through the ingredients we use, the way we manufacture andtransport goods or how we generate energy- must give back morethan it takes.
In FY24 we reduced the use of palm-derived ingredients by 10%moving to a sodium coco-sulfate base for our shampoo bars.
BECAUSE WE ONLY HAVE ONE PLANET

EVOLVING PRINCIPLE
Fair business dealings withour suppliers
We believe fair trade is a trading partnership based on dialogue.transparency and respect that seeks greater equity in internationaltrade, engaging actively in supporting producers, awareness raisingand in campaigning for changes in the rules and practices ofconventional international trade.
Our combined global buying spend in 2024 was £81.6m, from1000 suppliers in 97 countries
THE IMPACT OF TREATING EVERYONE FAIRLY →

EVOLVING PRINCIPLE
Keeping Product Quality,Core Values, CustomerSatisfaction and Making aProfit of Equal lmportance
Lush believes in the right to make a profit, but when making majorbusiness considerations and adjustments, all aspects of Lush’s corevalues will be discussed and kept in mind. A balanced Lush businesswill always try to find profit whilst upholding the core values.
In FY2024, we had 1713 mystery shop visits across all our globalstores and scored an average of 87% during these visits. of all theratings we receive on Customer Care tickets, 87% of them aregood ratings and received 3244 pieces of praise for our stores.
FURTHER INFO

EVOLVING PRINCIPLE
Fresh and handmade
We aim to have an innovative, effective range of products producedby hand using fresh ingredients and minimal or no preservatives.dispatched fresh and used fresh.
102.000.000 products made by hand globally in 2024.
OUR FRESH IMPACT

EVOLVING PRINCIPLE
Naked products
Our goal of minimising the use of packaging means that we willalways strive to invent and perfect naked products.
In FY2024, we had just under 700 different products in our all yearround (AYR) range.Of these nearly 700 AYR products, 45% ofthem were Naked. These naked products also made up 54% of oursales for the financial year, which generated just over 32% of ournet sales value.
THE IMPACT OF NAKED

EVOLVING PRINCIPLE
Digital ethics
Lush will always endeavour to behave with an ethical conscience inour ever-evolving digital estate. We embrace open-sourcetechnologies in everything that we design, build and release. Wegive back our research and code to open communities. We committo using conflict material free commodity hardware that has highoutput but a low energy consumption powered by renewable greenenergy across the group, where possible. We ensure that all ofLush’s staff and customer data is encrypted, secure and transparenOur Customers and Staff have the right to know what information whold about them.
In 2024 we decreased spending on Big Tech by 57%.
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EVOLVING PRINCIPLE
Power the business withclean energy
The past reliance on fossil fuels and nuclear for the world’s energyneeds has caused problems. We will seek out and favour advancesin new energy sources and solutions as they become available.
In 2024 we hit a major milestone-100% renewable electricityacross all of Lush Group operations.
POWERED UPIMPACT

EVOLVING PRINCIPLE
Recycled Materials
If we can’t make everything naked, then the next aim is to ensurethat those products that do need packaging use the best and mostinnovative minimum impact, recycled or reused materials that areavailable.
The last financial year saw customers return nearly 2.7 millionpieces of packaging through our Bring it Back scheme, an averagereturn figure of 15%,and a total of 63.5 tonnes of plasticprocessed.
REDUCE.REUSE.READ MORE

EVOLVING PRINCIPLE
Environmental policies
Lush will always seek to challenge itself over all its uses of theworld’s resources. We aim to reduce and minimise our impact.policies that meet the needs of a changing and constantly evolworld situation. We will challenge and target ourselves in areasas air transport, energy use, materials into landfill, recycling ratpollution and waste outputs.
In FY24 we estimate that we generated 7,464 tonnes of totalglobally,improving to 63% diversion rate globally in FY24.
AND FINALLY